The ingredients in Z have been shown
to support:

1. ELEVATED COGNITIVE FUNCTION†

The term “cognitive function” refers
to the overall processing power of the brain, also called “mental performance”.
Nearly all of the ingredients in Z support an increase in cognitive
function.

2. IMPROVED FOCUS AND CONCENTRATION†

Concentration refers to your ability
to keep your spotlight of attention narrowly focused on a single thread of
thought without being hijacked by unrelated thoughts.

Increasing your power of
concentration and focus facilitates productivity and greater capacity for deep
work.

Maintaining intense focus is one of
the two conditions that must be met to trigger neuroplasticity. 

3. INCREASED NEUROPLASTICITY†

Neuroplasticity is the ability of
the brain to reorganize and restructure its connections in response to
learning.

As young children, we have the
highest level of neuroplasticity, and it tends to decrease with age.  This
is why it’s possible to learn to speak another language without an accent
providing that the process started early enough in life.

Adults of all ages are capable of
neuroplasticity.  Triggering it requires that two conditions are met
simultaneously: (1) the brain is in a state of high alertness, and (2)
attention is narrowly and intensely focused on the material to be learned.

These two conditions are associated
with the release of two neurotransmitters: (1) noradrenaline, which stimulates
alertness and (2) acetylcholine, which stimulates focus (providing that a
conscious and deliberate effort to focus is made).

A third neurotransmitter, dopamine,
can enhance depth of focus.

Z increases levels of all three
of these neurotransmitters, which stimulates neuroplasticity.

4. ENHANCED MOTIVATION AND DRIVE†

Motivation and drive refer to our
level of desire to take action, especially when the action does not deliver an
immediate reward.

Dopamine is the brain’s molecule of
motivation.  Z increases your baseline level of dopamine, which supports
increased motivation.

It is still critical that you push
yourself to take action, whether or not you feel motivated at first.  The
feeling of making progress (which comes as a result of action) is essential to
motivation.

5. POSITIVE MOOD†

Mood is a highly subjective sense of
our current state of mind and overall emotional condition.

In addition to the obvious benefits
of being in a good mood, research by psychologist Shawn Achor has shown that
overall brain performance increases by 31% when in a positive mood, compared
with neutral or negative.

6. IMPROVED MEMORY†

The general term “memory” refers to
the brains’ ability to store, retain and retrieve facts, ideas, associations,
procedures, and sensory information.

Improving memory means that we can
more effectively perform these functions—both on the front end (encoding) and
the back end (recall).

As memory improves, we are better
able to encode information, store a larger quantity of information, retain it
for longer periods and recall it more easily.

7. ENERGY AND ALERTNESS†

In physics, “energy” refers to the
ability to do work.  In human terms, it is our subjective level of
readiness to take action—whether physical or mental.

Energy has two components: (1)
mental energy—our level of alertness, also known as autonomic arousal, and (2)
physical energy—our capacity to perform physical activity.

8. REDUCED STRESS†

“Stress” is the subjective experience
of mental or emotional strain. It typically includes anxiety or fear, although
many people (especially highly-driven achievers) will not consciously recognize
those underlying emotions.

Stress is associated with an
increase in autonomic arousal (alertness) beyond a level that feels
comfortable, but the same level of alertness may be perceived as stress or
excitement, depending on whether the subjective experience of the feeling is
negative or positive.

Reducing stress means that the
current state of autonomic arousal is less likely to be subjectively
experienced as negative.

9. OVERALL BRAIN HEALTH†

Like every other organ in the body,
the brain is human tissue that functions best when it is healthy and
vibrant.  While there is not yet a consensus in the scientific community
about what measures constitute the key indicators of brain health, some
contenders are (i) cerebral blood flow, (ii) overall levels of neural activity,
and (iii) performance on cognitive tasks.

10. GROWTH OF NEW NEURONS†

Neurogenesis is the process by which
new neurons are formed in the brain. This takes place during the development of
an embryo and throughout childhood.  In the 1990s, scientists discovered
that neurogenesis takes place in the brains of adults.

During this process, neural stem
cells (basically “newborn brain cells”) form and then adapt based on their
location in the brain.

Neurogenesis is believed to play a
key role in learning, memory and mood regulation.